“When a man is tired of London, he is tired of life”
— Samuel Johnson, 1777
to London.
This greatest of cities almost defies description – it’s cosmopolitan, trendy, fun and exciting 24/7, it’s also traditional, historic and gracious. All these characteristics – and more – are revealed as you wander from museum to gallery, along Victorian arcades and bustling streets, across vast parks and down cobbled alleys. The contrasts are endless: next to every historical sight, there’s a skyscraper gleaming with the confidence of modern life. Discovering these contrasts is one of the greatest pleasures of the city.
What’s Best To
Discover
Beat it beach, it’s all about our amazing city this year as we spring back into action ready for a long hot summer of sightseeing, eating out, shopping and culture.
London Tourism Cooperative (LTC)
is a not-for-profit tourism marketing consortium
2021
Launched
350
+
LTC Members
36
bn
LDN's contribution to UK GDP
700
k
Working in LDN's visitor economy
Mix & Match
Make my Day
Got a couple of free days? Check out one of London’s diverse neighbourhoods
The Lowdown
Useful Info
All the background basics you’ll need to know on getting to Europe’s biggest and most exciting metropolis
